Hitting an economic slump can make finding the money for advertising investments, especially in the construction industry, difficult. If you are facing a loss of business or decline of clients from economic issues, you may be wondering how you can reach out to new clients who need roofing upgrades or other commercial roofing services. If this sounds like you and your roofing company, here are three ways to promote your commercial roofing business and bring in more clients.
Roofing and Home Expos
One of the easiest ways to promote your commercial roofing business is by attending expos. These expos can be for home improvement, commercial building improvement and upgrades, or just real estate and construction. You may have overlooked these options in the past because you felt they were for home owners or just industry professionals.
The truth is, there are several industries that send representatives to these expos in order to find new firms to contract with or businesses to bring onto larger projects. If you are looking for an expansion into commercial industry developments and projects, this may be the ideal advertising option. You can also check out other companies like Ryan Roofing to see what strategies are working for them.
Offering Charity Services
When it comes to charity services, you may think that roofing falls short of that need. The truth is there are several building organizations that offer charity building services to the community. For example, you may find a non-profit organization that helps build homes or upgrade homes for low-income families or for developments trying to upgrade and improve their community. Offering your services to this type of endeavour can lead to free advertising for your business through signs, postings, and banners that are placed for the charity awareness.
Expanding Service Menus
One of the issues that many business have during an economic crunch is not offering enough services to make the business valuable to everyone. For example, if you offer only commercial roofing services, then you may want to consider expanding to offer more residential services on your service menu. This will allow you to fill the gaps in clients with residential calls that could keep your business afloat during leaner times.
The key point to remember is to offer mirror services that you already have on your commercial side to your residential menu. For example, if you handle roofing insulation for business, you can offer the same option for your residential customers.
These are only three of the ways to promote your commercial roofing business. If you are ready to move forward, begin looking at upcoming events in your area that could work to your advantage for advertising and meeting new clients.